About Applied Machinery Sales


In 2010, building on an idea that construction and agricultural markets needed quality heavy equipment that would bring versatility and simplicity to every job, Applied Machinery Sales became the official importer of Merlo Telehandlers, Rotos and now, Merlo’s Mini Cement Mixer.

In a short time, as AMS grew its business, and expanded its dealer network, it also outgrew its location. To accommodate its growing inventory of machines, parts and accessories, AMS moved to its current location in Rock Hill, SC.

Dealer opportunities are available: learn more about becoming a dealer here.

About Merlo


In 1964, Amilcare Merlo established Merlo SPA in Cervasca, Italy and began producing mobile construction equipment. Today, its main facility is still in Cervasca and occupies 2.3 million square feet with 1,200 employees.

Merlo’s philosophy is to build as much in-house as possible (92%) through the use of automation. A tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines and 3 high-tech powder coating lines.

Merlo’s first telehandler arrived in 1981 with the SM series, which is still in use worldwide. Since that first machine, a series of true innovations ensued, including “industry firsts” for side-engined telescopic handlers, rotary telehandlers, the first true agriculture tractor/telehandler (Multifarmer) and the first 26,500 lb capacity unit.

Big performance advancements in compact design, safety, visibility, maneuverability and hydrostatic drives that offer unparalleled comfort, efficiency and above all, safety, soon followed. More innovation is sure to come as Merlo remains committed to research, advanced technology and mechanization.

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