About Applied Machinery Sales
In 2010, building on an idea that construction and agricultural markets needed quality heavy equipment that would bring versatility and simplicity to every job, Applied Machinery Sales became the official importer of Merlo Telehandlers, Rotos and now, Merlo’s Mini Cement Mixer.
In a short time, as AMS grew its business, and expanded its dealer network, it also outgrew its location. To accommodate its growing inventory of machines, parts and accessories, AMS moved to its current location in Rock Hill, SC.
Dealer opportunities are available: learn more about becoming a dealer here.
About Merlo
In 1964, Amilcare Merlo established Merlo SPA in Cervasca, Italy and began producing mobile construction equipment. Today, its main facility is still in Cervasca and occupies 2.3 million square feet with 1,200 employees.
Merlo’s philosophy is to build as much in-house as possible (92%) through the use of automation. A tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines and 3 high-tech powder coating lines.
Merlo’s first telehandler arrived in 1981 with the SM series, which is still in use worldwide. Since that first machine, a series of true innovations ensued, including “industry firsts” for side-engined telescopic handlers, rotary telehandlers, the first true agriculture tractor/telehandler (Multifarmer) and the first 26,500 lb capacity unit.
Big performance advancements in compact design, safety, visibility, maneuverability and hydrostatic drives that offer unparalleled comfort, efficiency and above all, safety, soon followed. More innovation is sure to come as Merlo remains committed to research, advanced technology and mechanization.
2022
Concrete Contractor Top Product, Merlo DBM 3500 Mini Cement Mixer
2022
Compasso d’Oro ADI Award received by Merlo eWorker
2021
Top 50 New Products: Merlo Roto 70.28 Plus, Equipment Today
2020
Gold Medal “Grand Prix Matériel” in France awarded by the Magazine Chantiers de France and DLR for the e-Worker
2020
EIMA International Award in Italy for e-Worker
2020
Editor’s Award, Rental Magazine
2020
Special mention to Samoter of Verona for the ASCS safety system
2020
Samoter Innovation Award for the e-Worker electric telehandler.
2020
Technical Mention for the Adaptive Load Management System safety system
2016
22nd Samoter Innovation Award: Special mention for the new ASCS Adaptive Stability Control System
2015
Mention for the Merlo Transversal Stability System (MTSS) at the SIMA International exhibition in Paris
2014
Merlo family awarded Historic Enterprise of Italy for their work
2014
Machine of the Year
2013
Gold medal award for technician innovation at Agritechnica in Hanover
2013
“Plantwork Award” for the MCDC Dynamic Load Control System
2012
Amilcare Merlo was awarded Entrepreneur of the Year 2012 by Ernst & Young
